No, it’s your frame of reference.

While thrawling through my feeds earlier today, I came across this visual from a campaign for Sanofi Pasteur about the dangers of whooping cough. It’s probably just how my mind works, and how decades of Tintin have shaped my thinking, but it immediately made me think of the very famous frame from Tintin au Tibet, below.

And then I saw it also featured a Yeti! What are the odds!

I love these kinds of chaotic, big-plan images — you can keep looking at them and find new details you missed before. The campaign has some great other examples, by the way.

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