
At one point in our not so distant past, comics fandom was enough of a monolithic affair that it was not out of place to promote a Batman rug (“As featured in the upcoming Batman movie”, and “based on Frank Miller’s Dark Knight”) in an underground (or at least alternative) magazine like Heartbreak Hotel. It even has an endorsement from Jonathan Ross.
In these days of comics in the mainstream, and at the same time an abundance of microniches, I don’t see things like this happening very soon.
(thanks to Scandy)