The funnies were never for kids

While comic books were still deemed to be low-grade children’s fodder in the early 60s, the newspaper strips were generally accepted as also or even predominantly aimed at adults. I can’t see another reason for running a half-page ad in Life magazine for the new Ford Falcon Futura (“the compact cousin of the Thunderbird”), with a bespoke Peanuts cartoon as its lead?

This ad also shows that not all Mad Men era advertising was revolutionary, as underneath the hip and happening cartoon, it’s got some of the worst long copy I’ve ever seen.

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