Category Archives: Advertising

Forgive me father, for I have sinned…

It’s been more than three months since my last post, and even then my output was at best sketchy. But on my daily walk today, the Holy Spirit Of Blogging came over me again, and I could not help but … Continue reading

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Bad news or good intentions

When I first saw this print ad by Brazilian agency Box for the government of Boias in central Brazil, I was imagining some high drama in Popeye’s life. Did Olive just tell him that she’d made up her mind and … Continue reading

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Robbedoes supports the Red Cross

Every year in April, the Belgian Red Cross organises a funding drive, during which volunteers ask motorists for contributions at traffic lights and road crossings. For 5 Euros they can buy a bumper sticker featuring a favourite television or comic … Continue reading

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Comic moguls read the Economist

France has comics in its DNA, and so it’s no surprise that students at the Paris art direction and design school ESAG Penninghen came up with a campaign for leading economy magazine The Economist featuring comics’ most famous capitalist moguls, … Continue reading

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The JLA drives a Merc

A message shared by Mercedes-Benz (@mercedesbenz) on Nov 7 2017 at 6:32 PST Some time ago a group of men sat around a big table in a big room, and one of them said, “You know what we need to … Continue reading

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Belgian comics for Belgian chocolate

All through his career, Hergé produced various advertising campaigns featuring his characters. They promoted everything from cars to margarine and washing detergent to cigars. With the international success of Tintin, these campaigns were mostly for international brands, but in the … Continue reading

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Tintin drives a Citroen

Some 10 years ago (almost to the day even), I already showed that Tintin and cars is a complicated matter that does not involve a lot of brand loyalty. Still, French car maker Citroën seems to have had a special … Continue reading

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The wonders of modern photography

In 1985, clear line powerhouse Ted Benoit (who sadly passed away last year), had already published his first Ray Banana graphic novel, Berceuse électrique, and was preparing the second one, Cité Lumière, for the next year (Benoit famously said that a book every year … Continue reading

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Close but no comic

As with anything that can garner a loyal (if not fanatic) niche following, comics-related imagery are used on any item that even remotely has a collectible value. Case in point today, cigar bands. Often referred to (at least by me) … Continue reading

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Better With Mobile Phones?

When you’re watching movies from the eighties or older, you often wonder how much of the drama and misunderstanding might be avoided with the technology that we have today. UK telecom provider Plusnet asked themselves the same thing, and came … Continue reading

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