Category Archives: Advertising

Broken Promise

There’s a Batman blockbuster with oodles of marketing money, and then there’s Stephen Trumble who goes ahead and creates a great Batman animated short all on his own (ok, with some pretty good voice talent). Broken Promise features two of … Continue reading

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Superheroes offer support

Rode Neuzendag is an annual awareness in Flanders, focusing on specific aspects of health and well-being. This year the spotlight was on the effect the corona pandemic has had on our mental health, and especially with childeren and young adults, … Continue reading

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Walk a mile in Michel’s shoes

For the second year in a row French sneaker brand Caval is presenting an exclusive limited edition based on the long-running racing BD Michel Vaillant,┬ácoinciding with the release of the latest album in the series, Pikes Peak. This time, the … Continue reading

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All Hail The Handsome Doctor

Back in 1949 serums were the talk of the town when combatting diseases, which lead to feats of heroism like in the above advertisment strip for Gillette safety razors (with a compartment for used blades!). And when I’m talking about … Continue reading

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The funnies were never for kids

While comic books were still deemed to be low-grade children’s fodder in the early 60s, the newspaper strips were generally accepted as also or even predominantly aimed at adults. I can’t see another reason for running a half-page ad in … Continue reading

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The goddamn Batman ties the room together.

At one point in our not so distant past, comics fandom was enough of a monolithic affair that it was not out of place to promote a Batman rug (“As featured in the upcoming Batman movie”, and “based on Frank … Continue reading

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Hold it, Jim!

“How are we going to reach these disenfranchised youngsters who could have an exciting career in electronics?” “I know, we’ll put an ad in one of those comic books that they seem to like so much, and we’ll put a … Continue reading

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Pif Magazine stamps

Contrary to popular belief, there are whole swaths in comics that I don’t know anything about. I’ve seen covers, I’ve heard names, but beyond that, nothing. Zilch. And I’m not talking about comics from faraway lands like China or Chili … Continue reading

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Diseases are sexy (but so are the cures)

In order to raise awareness about diseases with young people and pop culture fans, in 2019 the Taiwan Centre for Disease Control asked a number of local comic artists and illustrators to contribute to a calendar that featured personifications of … Continue reading

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Well-oiled Smurfs

During the late 1970s, when oil was still “hot”, the Smurfs were called upon by BP to promote a lot of their products. Some of the material seems to have been the result of a blind tracing experiment, some of … Continue reading

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