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Category Archives: Advertising
Every year in April, the Belgian Red Cross organises a funding drive, during which volunteers ask motorists for contributions at traffic lights and road crossings. For 5 Euros they can buy a bumper sticker featuring a favourite television or comic … Continue reading
France has comics in its DNA, and so it’s no surprise that students at the Paris art direction and design school ESAG Penninghen came up with a campaign for leading economy magazine The Economist featuring comics’ most famous capitalist moguls, … Continue reading
A message shared by Mercedes-Benz (@mercedesbenz) on Nov 7 2017 at 6:32 PST Some time ago a group of men sat around a big table in a big room, and one of them said, “You know what we need to … Continue reading
All through his career, Hergé produced various advertising campaigns featuring his characters. They promoted everything from cars to margarine and washing detergent to cigars. With the international success of Tintin, these campaigns were mostly for international brands, but in the … Continue reading
Some 10 years ago (almost to the day even), I already showed that Tintin and cars is a complicated matter that does not involve a lot of brand loyalty. Still, French car maker Citroën seems to have had a special … Continue reading
In 1985, clear line powerhouse Ted Benoit (who sadly passed away last year), had already published his first Ray Banana graphic novel, Berceuse électrique, and was preparing the second one, Cité Lumière, for the next year (Benoit famously said that a book every year … Continue reading
As with anything that can garner a loyal (if not fanatic) niche following, comics-related imagery are used on any item that even remotely has a collectible value. Case in point today, cigar bands. Often referred to (at least by me) … Continue reading
When you’re watching movies from the eighties or older, you often wonder how much of the drama and misunderstanding might be avoided with the technology that we have today. UK telecom provider Plusnet asked themselves the same thing, and came … Continue reading
One of the most peculiar uses of comics in a marketing context, is the Bazooka Joe comic. For roughly sixty years (from 1952 onwards), Topps included a short comic with its Bazooka Joe brand of bubblegum, chronicling the adventures of … Continue reading
Just like this year, 1961 started on a Sunday, with Monday the 2nd being a first day-back-at-work-with-a-headache day! Luckily Spirou Magazine presented their readers (who probably went to school, rather than work) with a neat little calendar to cut out, … Continue reading