Category Archives: Advertising

The funnies were never for kids

While comic books were still deemed to be low-grade children’s fodder in the early 60s, the newspaper strips were generally accepted as also or even predominantly aimed at adults. I can’t see another reason for running a half-page ad in … Continue reading

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The goddamn Batman ties the room together.

At one point in our not so distant past, comics fandom was enough of a monolithic affair that it was not out of place to promote a Batman rug (“As featured in the upcoming Batman movie”, and “based on Frank … Continue reading

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Hold it, Jim!

“How are we going to reach these disenfranchised youngsters who could have an exciting career in electronics?” “I know, we’ll put an ad in one of those comic books that they seem to like so much, and we’ll put a … Continue reading

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Pif Magazine stamps

Contrary to popular belief, there are whole swaths in comics that I don’t know anything about. I’ve seen covers, I’ve heard names, but beyond that, nothing. Zilch. And I’m not talking about comics from faraway lands like China or Chili … Continue reading

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Diseases are sexy (but so are the cures)

In order to raise awareness about diseases with young people and pop culture fans, in 2019 the Taiwan Centre for Disease Control asked a number of local comic artists and illustrators to contribute to a calendar that featured personifications of … Continue reading

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Well-oiled Smurfs

During the late 1970s, when oil was still “hot”, the Smurfs were called upon by BP to promote a lot of their products. Some of the material seems to have been the result of a blind tracing experiment, some of … Continue reading

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Droptella

Kids love fruity candy. The Dutch love licorice. So if you are confectionary maker Van Melle and have a quite popular fruity chewy product, why not branch out and make a licoricy chewy counterpart? The result, Droptella, didn’t live long … Continue reading

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X-ray speech bubble

It would seem that the speech bubble has totally fallen from grace in adland. I had to go all the way back to July, 2020 on Ads of the World to find one, and it’s a problematic one at that.  … Continue reading

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Dan Clowes loves Apple

Before they went into smartphones and tablets and whatnot and became a global media company, Apple liked to cater for what may be called the creative industry. And so they created ads with representatives from said creative industry to promote … Continue reading

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Savignac for Bic

While browsing through a (virtual) pile of old Spirou magazines, I came across these advertisements by the great Raymond Savignac for the next generation Bic ballpoint pen in 1961.  These ads speak to me for various reasons, all somehow related … Continue reading

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