Category Archives: Advertising

Shooting is Fun

Posted on January 9, 2021 by Wim Lockefeer

In adition to creating The Spirit, which ran for decades in its own syndicated newspaper supplement, and, arguably, inventing the modern graphic novel (or at least the term), Will Eisner was also well known for his contributions to PS Magazine, … Continue reading →

Posted in Advertising | Tagged | Leave a comment

Whither inspiration?

Posted on January 6, 2021 by Wim Lockefeer

We’ve only gotten as far as January 6, and I’m already running out of steam a little. What to present so as to keep you interested? Thankfully, Facebook has this wonderful “memories” feature, that presented me with this little ditty … Continue reading →

Posted in Advertising, Comics | Tagged | Leave a comment

A Quick One?

Posted on December 16, 2019 by Wim Lockefeer

“How about a quick one?” — it’s quite easy for this double entendre to be misinterpreted. But poor little Troll in this ad for Belgian craft beer Cuvée Des Trolls ends up getting his wish, in a way. (From a … Continue reading →

Posted in Advertising | Leave a comment

No, it’s your frame of reference.

Posted on February 18, 2019 by Wim Lockefeer

While thrawling through my feeds earlier today, I came across this visual from a campaign for Sanofi Pasteur about the dangers of whooping cough. It’s probably just how my mind works, and how decades of Tintin have shaped my thinking, … Continue reading →

Posted in Advertising, Comics | Leave a comment

Moebius for Maxwell House Coffee

Posted on January 16, 2019 by Wim Lockefeer

This illustration is one of a series created by French comics genius Moebius (né Jean Giraud) for Maxwell House coffee. Continue reading →

Posted in Advertising, Comics | Leave a comment

Forgive me father, for I have sinned…

Posted on September 26, 2018 by Wim Lockefeer

It’s been more than three months since my last post, and even then my output was at best sketchy. But on my daily walk today, the Holy Spirit Of Blogging came over me again, and I could not help but … Continue reading →

Posted in Advertising, Comics | Tagged , , | Leave a comment

Bad news or good intentions

Posted on June 5, 2018 by Wim Lockefeer

When I first saw this print ad by Brazilian agency Box for the government of Boias in central Brazil, I was imagining some high drama in Popeye’s life. Did Olive just tell him that she’d made up her mind and … Continue reading →

Posted in Advertising | Tagged | Leave a comment

Robbedoes supports the Red Cross

Posted on April 19, 2018 by Wim Lockefeer

Every year in April, the Belgian Red Cross organises a funding drive, during which volunteers ask motorists for contributions at traffic lights and road crossings. For 5 Euros they can buy a bumper sticker featuring a favourite television or comic … Continue reading →

Posted in Advertising, Comics | Tagged , , | Leave a comment

Comic moguls read the Economist

Posted on April 6, 2018 by Wim Lockefeer

France has comics in its DNA, and so it’s no surprise that students at the Paris art direction and design school ESAG Penninghen came up with a campaign for leading economy magazine The Economist featuring comics’ most famous capitalist moguls, … Continue reading →

Posted in Advertising, Comics | Tagged , , | Leave a comment

The JLA drives a Merc

Posted on November 27, 2017 by Wim Lockefeer

A message shared by Mercedes-Benz (@mercedesbenz) on Nov 7 2017 at 6:32 PST Some time ago a group of men sat around a big table in a big room, and one of them said, “You know what we need to … Continue reading →

Posted in Advertising, Comics, Movies | Tagged , , | Leave a comment