Category Archives: Advertising

Better With Mobile Phones?

Posted on January 30, 2017 by Wim Lockefeer

When you’re watching movies from the eighties or older, you often wonder how much of the drama and misunderstanding might be avoided with the technology that we have today. UK telecom provider Plusnet asked themselves the same thing, and came … Continue reading →

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Marvel goes bazooka

Posted on January 28, 2017 by Wim Lockefeer

One of the most peculiar uses of comics in a marketing context, is the Bazooka Joe comic. For roughly sixty years (from 1952 onwards), Topps included a short comic with its Bazooka Joe brand of bubblegum, chronicling the adventures of … Continue reading →

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A Belated Christmas Present

Posted on January 19, 2017 by Wim Lockefeer

Just like this year, 1961 started on a Sunday, with Monday the 2nd being a first day-back-at-work-with-a-headache day! Luckily Spirou Magazine presented their readers (who probably went to school, rather than work) with a neat little calendar to cut out, … Continue reading →

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Keep them hooked

Posted on January 13, 2017 by Wim Lockefeer

What better way for a new magazine to attract new readers than a competition that requires them to buy each new issue faithfully in order to have a better chance at winning? And so the spanking new Pilote Magazine, founded in 1959 … Continue reading →

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Stealing Time

Posted on January 10, 2017 by Wim Lockefeer

A collaboration between high-end fashion brand Chanel and Condé Nast, publishers of high-end fashion guide to life Vogue, Stealing Time is an online detective comic that hits all the button. Six episodes feature a femme fatale, a hard-boiled cop and … Continue reading →

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Get away with anything, as long as you’re slim enough

Posted on January 8, 2017 by Wim Lockefeer

This is one weird campaign. To promote the benefits of Glow Zero, a slimming product by Glamour world, Indian agency SoS Ideas created a seven-episode comic about a female cat-burglar who manages to escape from prison after using slimming pills. Not … Continue reading →

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Gaston didn’t know, obviously

Posted on April 30, 2016 by Wim Lockefeer

In the seventies Franco-belgian comics magazines like Spirou hardly contained any advertising, except maybe for their own album series or for the odd record player. Content mattered then as more than as a buffer between commercial messages. And in case … Continue reading →

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Captain Mercaptan to the rescue

Posted on April 26, 2016 by Wim Lockefeer

Baltimore Gas and Electric wants its youngest customers to hep to the benefits but also the dangers of natural gas. Captain Mercaptan and his sidekicks Sunny and Pipey teach children what to be aware of, and be on the lookout … Continue reading →

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Tout de suite, maintenant

Posted on April 25, 2016 by Wim Lockefeer

Floc’h, French purveyor extraordinaire of extremely pure ligne claire art, has added a new gem to his long-running oeuvre. For Tout de suite, maintenant, the new film of French director Pascal Bonitzer, out in June, Floc’h created the poster and … Continue reading →

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Comics and milk are a big thing in Switzerland

Posted on March 11, 2016 by Wim Lockefeer

This year the comics festival Fumetto, held in the Swiss town of Luzern (April 16-24), celebrates its 25th anniversary. And for that occasions, the lids of milk cups in cafés and eateries around town sport illustrations by Swiss cartoonists like … Continue reading →

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