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Category Archives: Advertising
The wonders of modern photography
In 1985, clear line powerhouse Ted Benoit (who sadly passed away last year), had already published his first Ray Banana graphic novel, Berceuse électrique, and was preparing the second one, Cité Lumière, for the next year (Benoit famously said that a book every year … Continue reading
Close but no comic
As with anything that can garner a loyal (if not fanatic) niche following, comics-related imagery are used on any item that even remotely has a collectible value. Case in point today, cigar bands. Often referred to (at least by me) … Continue reading
Better With Mobile Phones?
When you’re watching movies from the eighties or older, you often wonder how much of the drama and misunderstanding might be avoided with the technology that we have today. UK telecom provider Plusnet asked themselves the same thing, and came … Continue reading
Posted in Advertising, Comics
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Marvel goes bazooka
One of the most peculiar uses of comics in a marketing context, is the Bazooka Joe comic. For roughly sixty years (from 1952 onwards), Topps included a short comic with its Bazooka Joe brand of bubblegum, chronicling the adventures of … Continue reading
A Belated Christmas Present
Just like this year, 1961 started on a Sunday, with Monday the 2nd being a first day-back-at-work-with-a-headache day! Luckily Spirou Magazine presented their readers (who probably went to school, rather than work) with a neat little calendar to cut out, … Continue reading
Keep them hooked
What better way for a new magazine to attract new readers than a competition that requires them to buy each new issue faithfully in order to have a better chance at winning? And so the spanking new Pilote Magazine, founded in 1959 … Continue reading
Stealing Time
A collaboration between high-end fashion brand Chanel and Condé Nast, publishers of high-end fashion guide to life Vogue, Stealing Time is an online detective comic that hits all the button. Six episodes feature a femme fatale, a hard-boiled cop and … Continue reading
Get away with anything, as long as you’re slim enough
This is one weird campaign. To promote the benefits of Glow Zero, a slimming product by Glamour world, Indian agency SoS Ideas created a seven-episode comic about a female cat-burglar who manages to escape from prison after using slimming pills. Not … Continue reading
Gaston didn’t know, obviously
In the seventies Franco-belgian comics magazines like Spirou hardly contained any advertising, except maybe for their own album series or for the odd record player. Content mattered then as more than as a buffer between commercial messages. And in case … Continue reading
Captain Mercaptan to the rescue
Baltimore Gas and Electric wants its youngest customers to hep to the benefits but also the dangers of natural gas. Captain Mercaptan and his sidekicks Sunny and Pipey teach children what to be aware of, and be on the lookout … Continue reading
Posted in Advertising, Comics
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