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Category Archives: Advertising
Comic moguls read the Economist
France has comics in its DNA, and so it’s no surprise that students at the Paris art direction and design school ESAG Penninghen came up with a campaign for leading economy magazine The Economist featuring comics’ most famous capitalist moguls, … Continue reading
The JLA drives a Merc
A message shared by Mercedes-Benz (@mercedesbenz) on Nov 7 2017 at 6:32 PST Some time ago a group of men sat around a big table in a big room, and one of them said, “You know what we need to … Continue reading
Belgian comics for Belgian chocolate
All through his career, Hergé produced various advertising campaigns featuring his characters. They promoted everything from cars to margarine and washing detergent to cigars. With the international success of Tintin, these campaigns were mostly for international brands, but in the … Continue reading
Tintin drives a Citroen
Some 10 years ago (almost to the day even), I already showed that Tintin and cars is a complicated matter that does not involve a lot of brand loyalty. Still, French car maker Citroën seems to have had a special … Continue reading
The wonders of modern photography
In 1985, clear line powerhouse Ted Benoit (who sadly passed away last year), had already published his first Ray Banana graphic novel, Berceuse électrique, and was preparing the second one, Cité Lumière, for the next year (Benoit famously said that a book every year … Continue reading
Close but no comic
As with anything that can garner a loyal (if not fanatic) niche following, comics-related imagery are used on any item that even remotely has a collectible value. Case in point today, cigar bands. Often referred to (at least by me) … Continue reading
Better With Mobile Phones?
When you’re watching movies from the eighties or older, you often wonder how much of the drama and misunderstanding might be avoided with the technology that we have today. UK telecom provider Plusnet asked themselves the same thing, and came … Continue reading
Posted in Advertising, Comics
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Marvel goes bazooka
One of the most peculiar uses of comics in a marketing context, is the Bazooka Joe comic. For roughly sixty years (from 1952 onwards), Topps included a short comic with its Bazooka Joe brand of bubblegum, chronicling the adventures of … Continue reading
A Belated Christmas Present
Just like this year, 1961 started on a Sunday, with Monday the 2nd being a first day-back-at-work-with-a-headache day! Luckily Spirou Magazine presented their readers (who probably went to school, rather than work) with a neat little calendar to cut out, … Continue reading
Keep them hooked
What better way for a new magazine to attract new readers than a competition that requires them to buy each new issue faithfully in order to have a better chance at winning? And so the spanking new Pilote Magazine, founded in 1959 … Continue reading
