Category Archives: Advertising

Comics and milk are a big thing in Switzerland

This year the comics festival Fumetto, held in the Swiss town of Luzern (April 16-24), celebrates its 25th anniversary. And for that occasions, the lids of milk cups in cafés and eateries around town sport illustrations by Swiss cartoonists like … Continue reading

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Popeye Perfume

Did fashion icon Jean Paul Gaultier just bring danger to one of the longest-lasting love interests in comics? For the latest edition of his Le Male perfume line, Gaultier took inspiration from Popeye, which was not that big of a leap, as … Continue reading

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No sticky faces with Little Lulu

This 1955 ad for Kleenex featuring Marge’s Little Lulu comes to you courtesy of the excellent Vintage Ads blog.  There’s not enough rhyming verse in advertising these days. Also, it turns out Kleenex and Little Lulu had a long and … Continue reading

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Tintin, detergent and flexi-disks

If you read Dutch and can stand a cantankerous stand towards all things Moulinsart, you should be following A La Recherche Du Tintin Perdu. Recently its anonymous editor discovered a Dutch promotional flexi-disk with an audio version of Tintin’s The … Continue reading

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Pencil Batman

A very minimal but also very effective ad for the special edition in Portuguese of Risso and Azzarello’s Batman Noir, courtesy of publisher Levoir and the Público newspaper. (via Ads of the World)

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I just don’t get Marvel

Would somebody explain to me how, in the course of a week, you can arrange to have a visual genius like Michael Cho to create variant covers to 22 of your regular books (my favorite, above) and degrade your characters … Continue reading

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Alzheimer’s also affects heroes

It’s been quite a while since I saw a bonafide ad campaign featuring classic comic heroes, but this one really fits the bill. The Association France Alzheimer wanted to alert people to be aware of the early symptoms of the … Continue reading

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Tintin’s flying submarine

Belgian air carrier Brussels Airlines unveiled a new (?) plane this week. The Airbus has been christened the Rackham, and has been completely decorated so as to call up the famous shark submarine from Red Rackham’s Treasure, down to little fishes across … Continue reading

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Quick loves chocolate

Back when he was still slaving away to fill Le Petit Vingtième with comics, stories and pictures, Hergé also produced the odd advertisement for a whole host of clients. This ad for the Belgian chocolatier Côte d’Or was made in … Continue reading

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Captain Haddock eats ice cream

There used to be a time when Tintin was hot enough with the general public that he (and his fellow Hergé creations) were used to peddle anything from cars to cigars to ice cream, as seen here. And there used … Continue reading

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